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PENN Launches New YouTube Site

Tue, 2011-04-12
PENN Launches New YouTube Site

COLUMBIA, S.C. (April 12, 2011) – PENN recently launched its own YouTube channel, which gives anglers the opportunity to view videos that feature PENN products and angler fishing tips. Anglers can visit the new site at http://www.youtube.com/PENNfishing.

"PENN is the dominating factor when it comes to the saltwater fishing experience," said John Bartow, Senior Director of Marketing. "PENN has a history of providing customers with the best products and for relaying the most recent information regarding these products. The creation of a PENN YouTube channel is an additional step we are taking to inform and help consumers choose the best products to better their fishing experience."

Additionally, the PENN YouTube channel highlights the many technological advantages that make their products stand out above the rest.

"The PENN YouTube Channel includes many educational videos that will help anglers select the best PENN products for his or her fishing needs," said Chris Derrick, PENN Brand Manager. "There are so many items on the market and picking out the right gear is becoming more confusing. Our channel will feature pro angler tips, PENN product information and some videos on the science behind the PENN products that are widely regarded as the best in the industry."

The PENN YouTube Channel includes information on the newest product introductions such as the PENN Torque™ Star Drag reel as well as reels already popular such as the PENN Conquer™ with its innovative Easy Access System (EAS™). Plus the channel will include exciting fishing action videos. Look for continuous additions to the channel.

Please visit www.youtube.com/PENNfishing for the complete PENN experience.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a- Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www. jarden.com.