Tue, 2011-04-12

COLUMBIA, S.C. (April 12, 2011) – The PENN Custom Shop website has been re-tooled with an advanced design that makes designing your own International V Series reel easier than ever. The upgraded site includes new click-to-change technology when selecting color and engraving options so you can instantly see updates to your reel design. PENN Custom Shop reel designs can even be shared on Facebook or sent to any authorized Custom Shop dealers for more information on how to order a reel.

To commemorate the launch of the new site, PENN is letting one lucky angler walk away with a custom International V Series reel. To enter visit and click on the PENN Custom Shop Sweepstakes link to fill out the online form. Then build a custom reel online and share your design with your friends via Facebook or one of the other available options on the new website.

More About PENN Custom Shop Reels

Anglers can select from 12 game fish, the PENN logo or the American flag on any International V Series reel. Anglers may also custom engrave a name, boat or port of call for a design unique to each angler. Engraved text is available in Gold, Black or Silver.

Personalization of the PENN International reels begins with seven eye-catching colors including Tournament Pink, American Blue, American Red, Solid Black, Gun Smoke, International Silver and International Gold. Anglers can choose these colors to decorate their entire reel or mix it up by adding a second custom color to the reel.

All PENN International V Series Big Game reels consist of four separate parts including the sideplates, frame, drag lever knob, and spool that can be anodized different colors to match any style.

Each reel is truly custom and can only be ordered through an authorized PENN Custom Shop dealer. For complete details and dealer listings visit

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a- Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Forster®, Hoyle®, Kerr®, Lehigh®, Leslie-Locke®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit www.